How Yahoo! went from $ 44.6 billion

The last time I went to Yahoo, Jerry Yang (CEO) and the rest of the board rejected the $ 44.6 billion only Microsoft  bid for greener pastures, probably of potential agreement, AOL, News Corp / or Google. The rejection of Microsoft   s offer puts the current government on a collision course with Carl Icahn on what looks like a struggle for control of Yahoo  s board of directors.

Peripeteia
After spending millions to 68.7 million shares to buy Yahoo, Icahn was created for his own slate of Yahoo directors to appoint  board at the annual meeting of shareholders. Icahn may use the anger does not deal with Microsoft to get votes for the candidates to the board of directors and shareholders to take over the Yahoo board Yahoo reaches s. emptive, but three board seats Icahn Yahoo comforting to know the administration and July. But the alleged offer of AOL, News Corp. and Google?

Well, until now, AOL and News Corp. do not offer to materialize, at least publicly. However, Google and Yahoo have agreed to a partnerschap that Google will deliver ads on Yahoo Web  P. Kicker in the contract that will pay Yahoo Google can do more with their own ads, Google is actually participating in the market to buy Yahoo.

This Agreement may be examined by the U.S. Department of Justice, and opposition from Microsoft and online advertising, which held that the contract will be anti-competitive, increasing ad rates. Ultimately, Google and Yahoo do not hesitate to investigations by the Justice Department, giving the number of ads displayed on Yahoo Web  Google  s now gone to the contract, not to fight the long legal battle.

Shortly before leaving Google does, Yahoo reported profit of three quarters. Operating profit decreased 53% and sales remained virtually unchanged from the same quarter of 2007. In addition, Yahoo announced it laid off 1,500 employees in an effort to cut costs. In general, Microsoft  offer   s test, Icahn and Yahoo  Google  s suggested cost $ 73 million in fees for deposit with the external consultants SEC.

After this double whammy, Yahoo shares fell to  $ 10 per share during 52 weeks $ 30.25, which occurred when Microsoft is trying to earn your business. Share on Yahoo  search market also fell, dropping to 20% in September compared with 22.9% a year earlier, according to comScore data. What is MSN doing? In a word, crawl today, I think the best thing for Microsoft to buy Yahoo is , Yang said on the Web 2.0 Summit in San Francisco, reports the Associated Press.
Yet?
In what Microsoft CEO Steve Ballmer said we have prepared a lot to offer others, and it became clear that Yahoo did not want to sell the business for us and continued. We are not interested again and again to look for acquisitions. I do not know what I would frankly be. She turned to us in August to $ 33 per share.
Ballmer can benefit from his public comments to further increase the value of Yahoo   s shares to make another offer? Or talk to the current beliefs on the subject and is only interested a kind of partnership in the search? , only time will show, but it certainly looks as Microsoft moves forward with new strategies to challenge Google.
Microsoft Advances
Some of these cooperation strategies, new or expanded. The expansion of the alliance as a former Microsoft partner Hewlett-Packard, Microsoft, Live Search Toolbar installs in all HP in North America since January 2009.

Microsoft is also negotiating with Verizon  August  s default search engine in the mobile business, according to the Wall Street Journal. Although the terms of the agreement are still under discussion at the beginning seems to indicate that the two companies share the revenues generated by the search engines takes place in the Verizon cell phone.
Yahoo future
What do Yahoo to ensure the future of the Internet as a viable property in the future? Well, the change leaders. In mid-November, Yahoo announced the Yang returned to his position as director of Yahoo when they found a new company president. Moreover, in recent months, Yahoo has launched several initiatives, the launch of its own analysis package (similar to Google Analytics), Yahoo News renovation project, the launch of APT ad platform (ex-AMP!) and Digital Strategy Yahoo Open Ad, which aims to Yahoo open source software.

While the change in leadership, and these initiatives are a step in the right direction, we are convinced that Yahoo will have a new president, bringing a new strategic ideas to choose and companies have developed important innovations patented search technology to entice users to return to the search engine Yahoo. Yahoo is likely partners, including trying to answer as best needed. Microsoft is open to collaboration and connection search algorithms, emails and research efforts of both companies huge amounts of money. This relationship can also standard Yahoo search engine in Internet Explorer, Office and other Microsoft software products and web properties. Whatever you decide, of course, Yahoo would not be too little, too late.
(C), a 2008 blue
Brian Cooper is the director of public relations at Medium Blue Line, where the company promotes  clients on the Internet. He holds a MBA in marketing and management at Georgia State University where he graduated summa cum laude.

Scott Buresh is the founder and president of the average Blue, which was voted the number one organic search engine optimization company in the world in 2006 and 2007 World promotion. Scott's articles have appeared in various publications, including ZDNet, WebProNews, marketing professors, DarwinMag, SiteProNews, ISEDB.com and Search Engine Guide. He was also an employee of The Complete Guide to Google Advertising (Atlantic, 2008) and build your business on Google (Wiley, 2004). Blue is the search engine  Atlanta  s optimization with local and national clients, including Boston Scientific, DS Waters, and Wake Forest University Baptist Medical Center

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